Elliot Alfredius’s fantasy character concept designs explore the variety and effectiveness of fully clothed female characters.
Elliot exaggerated body characteristics, such as hight and size in away that does not hyper sexualise or objectify the women but rather adds to them as a character, for example the taller women could come from a more open plane of land and are used to more agility based survival than the stockier women who could have a stronger and more compact bodies do deal with climbing rocky terrain.
What is so fantastic about his work is that he has crated women within a fantasy context that do not hold up to the stereotypical dehumanisation of women in fantasy. When usually women are put in next to nothing armour and given ridiculously large breast, it can discourage female players from choosing or even liking female charters as they do not represent the kinds of strong warrior women that would have truly existed within that world. Also men who play these games tend to be so use to these unrealistic, hyper sexualised versions of women in games that it leaks over into their real life expectations of women and leads to them seeing and acting towards women in a very sexist manner.
Another thing that is brilliant about the designs is that the women still retain feminine personalities; they don’t have to become “masculine” just because they look “manly”, it shows how strength does not rely on typical gender characteristics and is more to do with the person.
The only issue I have with his work is that these women are just put up against plain backgrounds and it would be interesting to see how he deals with putting them in different scenes and scenarios, looking at how they interact within hostile and friendly environments, gaining a better understanding of the characters personalities.
“Hajjaj’s work plays with and upends stereotypes, the power of branding, and the familiarity of everyday objects, applying a ‘street-wise’ approach to his layering of influences, items, and cultural signifiers to imbue the work with an electrifying tension. His confident, upbeat portraits of young women wearing veils and djellabah while posing on motorcycles subvert preconceived notions of Arab women; his subjects are traditionally clad but defiantly modern, bearing bright smiles and the markers of youth, independence, celebration and fun. As Kelly Carmichael writes in her 2010 essay in Contemporary Practices, “Hajjaj’s approach is to toy with the perceptions of Arabic culture and the relationship between East and West, recasting iconic images and allowing shafts of 21st century light to reenergize the encounter… [while] his practice on inclusion and contrast rarely offers just one aesthetic of theoretical opinion.”
These photographs do well in making you think, as a western audience about the stereotypes portrayed through out our society about middle eastern women. It smashes those stereotypes in a few photographs, showing you a side to Arab women that is not usually seen.
” Manchester creative studio MARK has designed a set of stickers for Johnson & Johnson that celebrate everyday items invented by women, from windscreen wipers and chocolate chip cookies to the fire escape.
The stickers will be placed around Johnson & Johnson’s head office in Berkshire to raise awareness of International Women’s Day on March 8. The company is hosting a series of events to mark the date and wanted to increase staff engagement.
“We were given an open brief to devise a simple, impactful and quick to produce idea that would engage staff interest and create a curiosity about the day itself and the history behind it,” says MARK creative director Mark Lester. “People are then informed about specific events mostly through email,” he says.
Eight stickers have been designed in total and each uses elements of a visual system MARK created for Johnson & Johnson late last year – the studio also designed office graphics, induction packs, internal communications and iconography (see more pics on MARK’s website).
It’s a simple yet effective solution, and while it’s a shame the stickers won’t be appearing elsewhere in the UK, Lester says they will be applied to various desks, doors, kettles and other spaces at J&J’s headquarters.”
What MARK has done here is a very ingenious way of informing people about female inventors by integrating it into their lives via stickers on mundane objects, creating and easy to replicate form of informing the public.
Jack’s use of colour and composition within his work is well thought out. Alongside the characters and narratives he creates within his work.
With the birth control adverts the over femme colouring and the almost passive aggressive tome of the pieces, embodies the constant frustration of women who don’t want to have children but are ignored by other who automatically assume just cause they can have kids means they want kids. The zines based on little things that intregue her or give glimpses into her personallity, ie the shoplifing one or the fact that it seems that she thinks about terrible password a lot. Maybe because her own isn’t good? However it dosen’t matter because they become like little musings captured into zine format.
Milo’s Human History is a uncensored and unforgiving look at our history and the constant pattern of sex and violence throughout it. The piece looks at how we continue along the same cycle and how, unlike the unfiltered versions of history you are given as a child, the real life version is much more brutal. I love the unforgiving reality Milo gives to this piece as usually I find myself a bit put off by the hyper sexualised women he draws. Who, although painted, I believe via watercolour, superbly tend to be there as fantasy fulfilment to a heterosexua, male centric audience.